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26 Years. Two Dynasties. No Participation Medals. Doug Soles on Buy-In, the 2009 Loss That Still Haunts Him, and Why He Walked Away at the Peak

Running

26 Years. Two Dynasties. No Participation Medals. Doug Soles on Buy-In, the 2009 Loss That Still Haunts Him, and Why He Walked Away at the Peak

THE RUNNING EFFECT PODCAST›
3 days ago1:24:08

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Episode Notes

Doug Soles just walked away from the most dominant program in the country, and he's not done building.

The two-time NXN champion coach joins Dominic to reflect on 26 years of head coaching and his recent decision to step down at Herriman High School. Soles opens up about the toll of 12-hour days, his choice to leave teaching first, and why he's leaving his next move "wide open" rather than rushing into another job. 

He traces his evolution from a rookie coach in the desert heat of Palm Springs with just three athletes to building two national powerhouses, crediting the shift from copying others to developing his own philosophy as the real turning point.

Much of the conversation centers on buy-in: how Soles convinces five-flat milers they're capable of greatness, why travel to big meets reframes how kids see the sport, and how he handles excuses, transfers, and kids who are "half in, half out." He's candid about losses that still haunt him, the 2009 state title he let slip away, and the lessons that shaped everything after. 

Soles also discusses coaching Jackson Spencer through an undefeated season and why he believes in earning success rather than handing out participation trophies.

He closes with reflections on handling critics, the importance of fit over title, and passing the Herriman program to his successor, Josh Bugel, on his own terms. 

A thoughtful, occasionally funny, and deeply earned conversation with one of the most accomplished coaches in American distance running history.

Tap into the Coach Doug Soles Special. 

If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! I would also appreciate it if you share it with your friend who you think will benefit from it.

S H O W  N O T E S   

-The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs

-Our Website: https://therunningeffect.run  

-THE PODCAST ON YOUTUBE: 

https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ

-My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠

-Take our podcast survey: https://tinyurl.com/3ua62ffz

Behind the scenes of The Running Effect: 

https://youtube.com/@dominicschlueter?si=PM9FjPc92eFUFEZ

LuminaryThreads: luminarythreads.shop 

Official Website: CoachSoles.com

X: @DougSoles

Instagram: @dougsoles

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"26 Years. Two Dynasties. No Participation Medals. Doug Soles on Buy-In, the 2009 Loss That Still Haunts Him, and Why He Walked Away at the Peak" is an episode of THE RUNNING EFFECT PODCAST. Runtime 1 hr 24 min. Published July 6, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.

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Quick FAQ

When was this episode published?
July 6, 2026.
How long is this episode?
1 hr 24 min.
What podcast is this from?
THE RUNNING EFFECT PODCAST. Browse the full back catalog on the show page.
What does this episode cover?
THE RUNNING EFFECT PODCAST covers running. This episode runs on the show's regular cadence.

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  • 26 Years. Two Dynasties. No Participation Medals. Doug Soles on Buy-In, the 2009 Loss That Still Haunts Him, and Why He Walked Away at the Peak
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