Video
The Hidden Problem in Women's Football
A video about the most influential piece of equipment in recent sporting history.
📫 .substack.com/
⏱ Timestamps
00:00 The Hidden Problem
00:20 The Technology
02:02 The History - From Brandi Chastain to Keira Knightly
03:20 The Business
05:12 The Legacy
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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📚 Sources
[1]theguardian.com/sport/2021/jun/18/theyre-not-treating-us-as-small-men-team-gb-women-get-the-right-bras
[3] pubmed.ncbi.nlm.nih.gov/35711113
[4] nssgclub.com/en/fashion/19068/brandi-chastain-nike-top-womens-football
[6] theguardian.com/football/2023/jun/14/new-womens-football-boots-big-step-forward-or-marketing-ploy
[7] link.springer.com/article/10.1007/s12283-022-00384-3
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