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How The World Cup Saved Nike
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The battle of the brands at the 2026 FIFA World Cup! From supplying the kits for entire nations to securing the most expensive feet in football, sportswear giants are fighting for the ultimate prize in sports marketing. We analyze their contrasting media strategies and how smaller apparel underdogs and clever guerrilla marketing campaigns are finding unique ways to steal the spotlight without spending a billion dollars.
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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9 minutes.
