⏱ Timestamps
00:00 🤴🏻Bernabeu's facelift
01:19 🏟️ Bernabeu's evolution
03:08 💰The Business Numbers
04:28 🚀Athletic Interest Merch powered by Shopify
05:40 📕Perez's masterplan
08:53 ⚽The Consequences for football

🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.

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📚 Sources
1. The Athletic - theathletic.com/4665731/2023/07/05/real-madrid-santiago-bernabeu-stadium

2. Daily Mail - dailymail.co.uk/sport/sportsnews/article-11374395/Florentino-Perez-planned-Real-Madrid-Bernabeu-theme-park.html

3. Managing Madrid - managingmadrid.com/platform/amp/2023/10/30/23939066/real-madrids-2022-2023-year-end-income-exceeds-pre-pandemic-levels

4. Real Madrid YT - youtube.com/watch

5. Nation World News - nationworldnews.com/tickets-to-see-taylor-swift-in-madrid-touch-the-sold-out-mark-in-just-three-hours

6. Voz Populi - vozpopuli.com/economia_y_finanzas/florentino-perez-ficha-live-nation-explotacion-bernabeu.html

7.. TIFO - youtube.com/watch

8. The Sun - thesun.co.uk/sport/football/8941225/spurs-restaurants-tottenham-hotspur-stadium

9. The Standard - standard.co.uk/sport/football/google-tottenham-hotspur-stadium-naming-rights-b1031772.html

10. Deloitte - www2.deloitte.com/mk/en/pages/consumer-business/articles/deloitte-football-money-league2.html + www2.deloitte.com/uk/en/pages/sports-business-group/articles/deloitte-football-money-league.html

11. Real Madrid - realmadrid.com/en/news/2021/12/08/real-madrid-finances-an-innovative-underground-greenhouse-to-store-the-santiago-bernabeus-grass-at-a-fixed-rate-of-153

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