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Ruby Raut is the founder and CEO of WUKA, a period pants brand that does good. Ruby grew up in Nepal and was given old sari rags to use as in place of period products, a sustainable but unhygienic alternative to tampons and pads. It was this concept, using reusable materials in place of disposables, that gave Ruby the inspiration to found WUKA. In 2019, Ruby took part in the Vitality 10K with Bryony Gordon's Mental H

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