Turning Community Into a Running Brand That Lasts | Nick Dibos

Nick Dibos didn’t set out to build a scalable apparel company. He set out to build something that actually means something to the people around him.

Nick is the founder of Greenville Uptempo Sports, a running apparel brand rooted in community, culture, and storytelling. After careers in pharmacy and real estate, he shifted into building a brand that reflects the heartbeat of the Greenville running scene.

Jon and Nick talk about what it looks like to grow a business from the inside out, starting with people, experience, and local identity rather than scale.

Jon chats with Nick about:
• growing up in Eugene and how it shaped his view of running culture
• why Greenville’s amateur running scene feels different
• building a brand from local community, not top-down strategy
• the role of storytelling in creating connection
• why some of the most impactful brand decisions don’t scale
• handwritten notes, experience, and attention to detail
• the tension between growth and staying true to the brand
• how product becomes a vehicle for something deeper

This episode is supported by:

⁠The Huddle⁠: If you’re at the point where going at it alone isn’t working or you’re ready to level things up in your business, go to https://findmyhuddle.com/ and fill out the application

⁠Popfly⁠: If you’re a brand trying to reach outdoor, travel, and adventure audiences, Popfly is where to do it. It connects you with the largest communities of adventure creators and handles the entire process from start to finish. To learn more:

⁠Creators click here: https://popf.ly/longrunlabscreators⁠.

⁠Brands click here: https://popf.ly/longrunlabsbrands⁠