Episode 691: Female Founder Series | Paige Foote on Building Noogs, Making Fueling Fun, and Growing a Business with Her Husband

Today is Episode 2 of the Female Founder Series, and I’m so excited to share it with you. Over the next several weeks, we’re bringing you bonus Tuesday episodes featuring incredible women who are building businesses in and around the running space.

My guest today is Paige Foote, co-founder of Noogs Nutrition. Paige is a registered dietitian, runner, entrepreneur, and now a new mom. Back in 2021, while out on a run, she had an idea for a sports nutrition product she could actually look forward to eating. That idea eventually became Noogs: sour energy chews that combine carbohydrates and electrolytes in a fun, delicious product designed to make fueling easier and more enjoyable.

In this conversation, Paige shares the story behind Noogs, what it took to bring the product to market, how she and her husband Ben built the business together, and the lessons they’ve learned along the way. She also opens up about her personal journey to motherhood, including pregnancy loss, fertility struggles, and how building Noogs helped carry her through one of the most difficult seasons of her life.

Paige is thoughtful, honest, resilient, and incredibly fun. I know you’re going to love getting to know the woman behind the brand.

What we talked about:

• How Paige discovered running and trained for her first half marathon
• Running the virtual New York City Marathon during the pandemic
• Fueling long runs with candy and the idea that sparked Noogs
• Building a food product from scratch with her husband Ben
• Product development, entrepreneurship, and growing a small business
• Creating a brand centered around fun and community
• Pregnancy loss and fertility struggles
• Balancing business ownership with preparing for motherhood
• Books, running, and life lessons from entrepreneurship

Media & Books Mentioned

Books

• Remarkably Bright Creatures by Shelby Van Pelt
• Demon Copperhead by Barbara Kingsolver
• The Berry Pickers by Amanda Peters
• The Correspondent by Virginia Evans
• The God of the Woods by Liz Moore
• Long Bright River by Liz Moore
• Atmosphere by Taylor Jenkins Reid
• Project Hail Mary by Andy Weir
• The Woman in Me by Britney Spears

Podcasts / People Mentioned

• Michael Gervais
• Morgan Housel

Support our Sponsors:

Previnex – I start my day with Previnex Gut & Green Superfoods and end it with their Sleep Health Plus. I trust Previnex because their products are third-party tested, backed by science, and designed to help support energy, recovery, sleep, immunity, and healthy aging. Use code ANOTHER for 15% off your first order at Previnex.com. If you’ve already used that code, you can also use LindseySuperfoods, LindseySleep, or LindseyStrength depending on the product you’re trying.

Noogs – I’m always looking for ways to make running more fun, and Noogs does exactly that. Founded by registered dietitian Paige Foote and her husband Ben, Noogs creates sour energy chews that deliver the carbohydrates and electrolytes runners need in flavors that actually make me look forward to fueling. Use code ANOTHER for 15% off at NoogsNutrition.com.

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