
Tom Butterfield & David Bromley
AI in Football: Recruitment Decisions, Done Properly is a practical podcast about how football clubs make better recruitment decisions in an AI world — without the hype. We don’t chase novelty tools. We focus on the thinking and structure that makes any tool useful: clear role briefs, behaviours over labels, constraints and trade-offs, repeatable shortlisting, and decision review that actually improves the process. Each episode gives you something you can use: - Role Definition Templates (behaviour-based, not position labels) - Question sets that lead to better shortlists - Meeting Structures that stop recruitment becoming a persuasion contest - Simple Ways to Stress-Test Decisions (“what would make this wrong?”) - How AI Fits Safely: drafting, checking, standardising outputs — never replacing judgement If you work in recruitment, scouting, analysis, coaching, or you’re aiming to, this show is for you. Clarity First. Tools Second.
Listen guide
A.I. In Football is a soccer podcast from Tom Butterfield & David Bromley. Hit play on the latest episode above, or follow the show to get a heads-up when a new one drops.
June 19, 2026 • 38 min
Ep63: The Noise Begins! Is There A Brief Behind Any Of This?
June 12, 2026 • 30 min
Ep62: World Cup Window — How to Watch a Tournament Like a Recruitment Department
June 5, 2026 • 42 min
Ep61: The Clean Slate — What Would You Build If You Started Today?
May 28, 2026 • 30 min
May 22, 2026 • 38 min
Ep59: The Board Conversation — Making Recruitment Decisions Defensible Upwards
May 14, 2026 • 40 min
Ep58: Reading the Market — How 'Identity' Filters Opportunity in a Noisy Window
May 8, 2026 • 42 min
Ep57: The New Manager Scenario - Rebuilding Identity Without Losing the Work
May 2, 2026 • 38 min
Ep56: Preparing for the Summer Window — What to Do Before the Pressure Arrives
April 25, 2026 • 42 min
April 17, 2026 • 48 min
Ep54: The Agent Call — Maintaining Process Discipline When the Timeline Isn’t Yours