Episode 161: 30 Years of Flagstick "Looking Back"

As Flagstick approaches its official 30th Anniversary this May, we look back to where it all began—30 years ago at the Ottawa-Gatineau Golf Expo, when Jeff first revealed plans for a regional golf publication that didn’t yet exist. In this special episode, Scott interviews Jeff about the leap from working in media to launching his own magazine, the risks of exhibiting without a product, and why Flagstick chose a regional focus that would eventually make it one of Canada’s longest-standing golf media companies.

Jeff reflects on the early challenges of print publishing, learning new skills out of necessity, building relationships across the region, and navigating the shift from seasonal print to digital media.

On the Back Nine, the conversation explores Flagstick’s expansion into tournaments, partnerships with PGA of Ottawa, Ottawa Valley Golf Association, and Golf Ontario, and its evolution into digital publishing, consulting, photography, newsletters, and podcasting.

From surviving the pandemic to earning industry recognition and Hall of Fame honours, this episode reflects on how golf—and Flagstick—have changed from 1996 to 2026, and why the passion for the game remains as strong as ever.

Episode presented by GolfPEI, with show support by Metcalfe Golf and Falcon Ridge Golf Club.

Music by: https://www.bensound.com/free-music-for-videos
License certificate #: 2227748