JAMES LAWRENCE: The 'Iron Cowboy' on Creating an Iron Mind

This episode is a lesson on mental toughness, not only for your chosen sport, but for life! Luke chats with James Lawrence, A.K.A The Iron Cowboy. James has completed 50 Iron distance triathlons in 50 USA states, in 50 consecutive states, as well as 101 Iron distance triathlons in 101 consecutive days. It's fair to say that James knows how to strengthen his mind to accomplish his goals, and he's here to share just ho