Basketball
He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years
All The Smoke›
Jun 4, 202651:26
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Episode Notes
Larry Miller built Jordan Brand into what it is today. He sat in boardrooms, brokered deals, and helped shape one of the most powerful names in sports history. What most people still don't know is where he came from to get there. At 16, he was convicted of second degree murder. He served four and a half years in prison. That's not the beginning most people picture when they think about the man who ran Jordan Brand. Caron Butler, who walked a similar road before the NBA, joins the conversation. Between the two of them, they cover a lot of ground on what it actually takes to make it out and build something real. This is one of the most important episodes we've done.
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"He Built Jordan Brand Into a $9 Billion Empire While Hiding This For 40 Years" is an episode of All The Smoke. Runtime 51 min. Published June 4, 2026. Hit play above to stream it here, or open the free Spot Sports app for background play and offline downloads.
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- June 4, 2026.
- How long is this episode?
- 51 min.
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- All The Smoke. Browse the full back catalog on the show page.
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- All The Smoke covers basketball. This episode runs on the show's regular cadence.
