Video
How Italy's Richest Club Plans To Rival Europe's Elite
Soccer
How Italy's Richest Club Plans To Rival Europe's Elite
HITC Sevens›
Jun 20, 202544:50261.4K views
When Indonesian conglomerate the Djarum Group acquired Como 1907 from Michael Essien's wife in 2019, the club was competing in Serie D, the semi-professional fourth tier of Italian football.
This season, powered by the richest ownership group in Italy, Como finished 10th in their first season back in Serie A in over 20 years.
So in this video, HITC Sevens takes a look at Como's rise, the billionaire brothers and club president behind it, and some of the inherent contradictions within the club's ambitious plans to rival Europe's elite.
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