Eddie Jones on culture, risk, and advice to all coaches

In this episode of Coaching Culture, Ben Herring sits down with one of rugby’s most experienced and successful coaches — Eddie Jones — to unpack the mindset, risk, and resilience behind three decades at the top of world rugby.

Eddie shares what young coaches need to know to succeed: why you must take risks, back yourself, and treat coaching like a business. He explains how to build culture through the game itself, how to free players to be their best, and what it means to light players’ eyes up every day.

From the early days at Randwick to Japan, England, and the Wallabies, Eddie opens up about the highs, failures, and turning points that shaped his coaching philosophy — from clarity of role, player connection, and developing fundamentals, to learning from greats like Bob Dwyer and Pep Guardiola.

Whether you’re a school, club, or professional coach, you’ll walk away with practical lessons on leadership, culture, and continuous improvement from one of the most demanding and innovative minds in rugby.

Key topics:

Taking risks and backing yourself as a coach

Building culture through connection and clarity

Why great coaches think like entrepreneurs

Coaching fundamentals and developing young players

Keeping your advice group “super skinny”

How to light players’ eyes up and bring energy to every session

Please visit my website to get more information: coachingculture.com.au

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✅ About Coaching Culture with Ben Herring.

Welcome to Coaching Culture, where I host candid conversations with top rugby coaches and leaders from across industries to explore what it truly takes to build lasting, high-performing cultures. In each episode, we go beyond strategy to discuss trust, leadership, emotional intelligence, and the values that drive long-term success. From international rugby to grassroots sport, I aim to offer insights that will inspire and educate coaches and leaders everywhere.

My focus is on the cultural side of coaching – how to connect with people, deliver impactful messages, and create environments that foster growth. Whether you’re a rugby coach or a business leader, you’ll find valuable lessons. Join me to learn how we coach, lead, and create high-performance environments.

🔔 If you're looking for coaching & leadership skills, hit ! Stay tuned for candid conversations, expert insights, strategies, & inspiring stories.
youtube.com/@CoachingCulture

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