Making Videos for David Roche, with Cody Bare

Cody Bare is the filmmaker behind the videos on David Roche’s YouTube channel, including the Road to Western States series, and the Leadville and Javelina films. In this episode of Creators Cooldown, we go deep on what they learned along the way, including why athlete-owned channels outperform brand channels, how brands can invest in content without controlling it, and what it actually looks like to build a YouTube s...