The LPGA is having a moment — but can it turn momentum into something lasting?

At the Chevron Championship, Jimmy Roberts sits down with Craig Kessler to discuss one of the most pivotal moments in the history of women’s golf.

With rising viewership, increased investment, and growing global attention on women’s sports, the LPGA finds itself at a crossroads — and a massive opportunity.

Kessler, in his first full season as commissioner, lays out a bold vision for the future: building stars, growing fan engagement, improving the product, and capitalizing on what he calls a “once-in-a-generation opportunity.”

From lessons learned from the WNBA to the realities of running a global tour with limited resources, this conversation pulls back the curtain on what it actually takes to grow a modern sports league.

In this episode of The Big Swing with Jimmy Roberts, we cover:

Why the LPGA believes “now is the time to strike”
How storytelling and star power can transform the league
What the LPGA is learning from the WNBA’s growth
The biggest challenges facing the LPGA today
The role of media, sponsorship, and global partnerships
How players are buying in like never before
What success looks like for the LPGA over the next 5 years

This episode also goes inside the business of women’s sports at large — from investment trends to audience growth — and why this moment feels different than anything that’s come before.

If you care about golf, sports business, or the future of women’s sports, this is a conversation worth your full attention.

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craig kessler