Ohio State SHATTERS Traditional NIL Model with Buckeye Sports Group

Ohio State University unveils a bold new approach to NIL deals, partnering with Learfield to form the Buckeye Sports Group. Host Jay Stephens breaks down Athletic Director Ross Bjork's $20.5 million revenue-sharing program and commitment to maintaining all 36 varsity sports. Discover how this strategy impacts recruiting across disciplines and why it gives the Buckeyes a competitive edge. Stephens analyzes the importa