Texas Football’s Visual Architect: Derek Ochoa on Culture, Storytelling & The Brand | 3rd & Longhorn

This special edition interview was recorded back in July ahead of the season. Texas Director of Football Creative Media Derek Ochoa joins Alex Okafor, Derrick Johnson, and Nick Shuley to pull back the curtain on the powerhouse behind Texas Football’s brand. We talk building an elite media machine, elevating player storytelling, shaping fan connection, and how Texas’ creative identity has become a national standard. D