No Laying Up Didn’t Play by Golf Media Rules — And It Worked

Golf media has changed, and few outlets have reshaped it more than No Laying Up. In this episode of The Big Swing, Jimmy Roberts sits down with Chris Solomon, co-founder of No Laying Up, to unpack how a podcast among friends grew into one of the most influential independent voices in golf. Soly walks through the early days of building NLU, the decision to stay independent, and the risks that came with rejecting tradi