Why UFC Fighters Must Be Influencers Now | TFATK Ep. 1174

On this episode of The Fighter and The Kid, Brendan Schaub and Bryan Callen break down how the UFC and MMA landscape has completely changed — and why being a great fighter is no longer enough to succeed. Schaub explains how today’s UFC fighters must build a brand, master social media, and promote themselves just to stay relevant. From Dana White’s evolving business model to the pressure fighters face outside the octa