Golf
The Business Behind Golf’s Wildest Tournament | Jim Fish on the WM Open
The Big Swing with Jimmy Roberts›
Feb 4, 202646:41
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Episode Notes
The WM Phoenix Open isn’t just a golf tournament — it’s one of the most unique live sporting events in the world. In this episode of The Big Swing with Jimmy Roberts, Jimmy sits down with Jim Fish, President & CEO of WM, to unpack how the WM Phoenix Open became the “greatest show on grass” — drawing nearly 700,000 fans and redefining what golf can look like when entertainment, sustainability, and community collide. F
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