Cycling
SRAM
At SRAM we are passionate about cycling. We ride our bikes to work and around town. We ride our bikes in the peloton, on the trails and down the mountains.
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March 31, 2026 • 0:15
SRAM Apex | One Group, Multiple Choices
Apex: the groupset that turns every ride into a good time, from gravel grinds to laid-back cruises. With smooth shifting, powerful braking and options that match your riding style, Apex keeps things s
March 31, 2026 • 0:16
BUILT | Brandon Semenuk Prototype Trek Session
Brandon Semenuk's prototype Trek Session, developed by some of the world's fastest World Cup racers, is as innovative and progressive as Brandon himself. While not chasing titles, there's no going slo
March 31, 2026 • 6:56
BUILT | Brandon Semenuk's protoype Trek Session with XX DH
Brandon Semenuk's Trek Session, developed by some of the world's fastest World Cup racers, is as innovative and progressive as Brandon himself. While not chasing titles, there's no going slow. With XX
March 30, 2026 • 0:23
Blank Canvas | Episode 3 – Contrast ft. Tao Geoghegan Hart & Ciarán Birch
Blank Canvas episode 3 is live 🎬 Tao Geoghegan Hart reconnects with London city streets, while Ciarán Birch translates them into urban visuals. Together, they reveal cycling beyond pro racing—where ch
March 30, 2026 • 6:40
Blank Canvas | Episode 3 - Contrast ft. Tao Geoghegan Hart & Ciarán Birch
In Blank Canvas episode 3, Lidl-Trek athlete Tao Geoghegan Hart and graphic designer Ciarán Birch explore the relationship between professional road racing and everyday city riding. Contrast is about
March 27, 2026 • 0:25
Blank Canvas | Episode 3 – Coming Soon
A new Blank Canvas episode exploring cycling through graphic design. Stay tuned. 🎥 El Flamingo Films
March 25, 2026 • 0:12
SRAM Apex | Never Out of Gears
Pedal, don't push—Apex brings 12 speeds to your fingertips, so there’s a gear for every situation. Choose from wireless AXS or classic DoubleTap mechanical, available in XPLR and Eagle options. Learn
March 20, 2026 • 0:15
Slow, stop or skid with control. Apex brakes provide smooth, powerful braking with minimal effort from both the hoods and drops.
March 13, 2026 • 0:13
Maven Ultimate | Now with Carbon Lever
Maven is the benchmark of power for modern riders, providing you with the boundless power of confidence and commitment. Maven Ultimate now gets a touch more Ultimate with the introduction of carbon le
March 11, 2026 • 0:10
XX DH Transmission | T-Type Compatibility
XX DH Transmission isn’t Eagle, but it taps into the Eagle Transmission Ecosystem where it counts. Shared T-Type components open the door for more mix-and-match flexibility across builds. At the heart
