Cycling
SRAM
At SRAM we are passionate about cycling. We ride our bikes to work and around town. We ride our bikes in the peloton, on the trails and down the mountains.
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May 12, 2026 • 0:24
Built for speed, tuned for precision 🏎️ This Cannondale CAAD14 build is rolling with Rival AXS—48/35T chainrings and a 10-36T cassette, paired with Zipp 404 Firecrest wheels, TIME XPRO 12 pedals and a
May 12, 2026 • 6:31
BUILT | Cannondale CAAD14 with Rival AXS
This build is all about modern race performance with zero wasted detail. Starting with a Cannondale CAAD14 frame, this setup combines lightweight aluminum responsiveness with effortless SRAM Rival AXS
May 10, 2026 • 0:20
Ochain measurably reduces pedal feedback and chain turbulence, enhancing perception and amplifying focus — quieting the chaos of even the most unpredictable World Cup tracks. By allowing the chainring
May 5, 2026 • 0:28
Aletha Ostgaard came into round 1 of the UCI MTB DH World Cup in South Korea and made a statement- posting the fastest time of the day of any woman on course. In her second year as a Junior, Aletha i
April 28, 2026 • 0:19
Ochain Components is a simple solution that enhances suspension feel, boosts stability in rough terrain, and increases traction while braking and cornering. By allowing the chainring to rotate backwar
April 23, 2026 • 2:18
Aletha Ostgaard's final year is already off to a great start. Taking the fastest time of any woman in Korea this past weekend at the first UCI World Cup proves that she isn't interested in taking it e
April 15, 2026 • 1:00
It isn’t only the new-generation Maven that benefits from the updated SwingLink. The Maven Lever Upgrade kit brings smoother power delivery, enhanced modulation, and updated lever-blade materials to y
April 7, 2026 • 0:25
Blank Canvas | Episode 3 – Contrast ft. Tao Geoghegan Hart & Ciarán Birch
Watch our newest Blank Canvas episode now: https://bit.ly/4d7zkK2 "Contrast" features Tao Geoghegan Hart and graphic designer Ciarán Birch 🎨 🎥 El Flamingo Films
March 31, 2026 • 0:15
SRAM Apex | One Group, Multiple Choices
Apex: the groupset that turns every ride into a good time, from gravel grinds to laid-back cruises. With smooth shifting, powerful braking and options that match your riding style, Apex keeps things s
March 31, 2026 • 0:16
BUILT | Brandon Semenuk Prototype Trek Session
Brandon Semenuk's prototype Trek Session, developed by some of the world's fastest World Cup racers, is as innovative and progressive as Brandon himself. While not chasing titles, there's no going slo